Shop Small 2013

A 365 day challenge

Day 23: I caved…

After my visit to Zeppe’s Italian Market and Fruitful Yield, I still had staples on my list.

It’s one thing to pay $1-2 more on an item if it prevents me from having to run across town to multiple stores. I’d pay triple that in gas.

But, my cereal was $2 more (and I needed 3 boxes), flour was also $2 more (needed 3 bags), and I didn’t want a $15 ginormous bag of raw sugar. So, really I was going to save over $20 at my other store.

Truth be told, I was really missing it. I was craving its friendly atmosphere, its neat-organized rows, I missed my $2.99 organic cereal…

My name is Stefanie and I am a Trader Joe’s addict.

I know. I know.

Geographically, Trader Joe’s has come along way since 1967; the store itself has pretty much remained the same (I’ve actually read the book about its creation!).

I love that they only carry a specific number of products at a time, although that also means some of my favorites aren’t there year round.

Trader Joe’s isn’t in every state, so that still makes them sort of small, right?

Here’s the deal- I’ve known plenty of people who’ve gone there & hated it- moreso- they’ve said they just don’t get it.

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If you are brand loyal, it’s probably not for you. If you get an absurd thrill coming across items like Double Creme Brie, Sundried Tomato & Pesto torta, Pear Cinnamon Cider, Corn & Chili Tomato-less salsa- then Trader Joe’s is for you. If not, Casey’s Market is right next door (in Naperville, anyway).

I tried Casey’s Foods, I really did. It’s one of the last family owned grocery stores around. It’s been here since 1991 and has a very loyal following. Maybe it was just the night I visited (freezing-ass cold), but I thought it was dirty and the employees were not helpful. I had never been there and asked where to find the flour- I basically received an “over there” with a head nod. Ask a Trader Joe’s employee, and they’ll walk you to the item.

As far as Casey’s goes, it seems like just a mini-grocery store. It’s your same aisles of Kellogg’s, Heinz, and big-name products. I don’t want Oreos, I want Peppermint Jo-Jo’s with their crushed candy-cane filling. Why buy Rice Krispies, when I can get TJ Rice Cereal that’s essentially the same thing, minus high fructose corn syrup and it’s only $1.99.

Maybe that’s why I love Trader Joe’s- and my lure toward small businesses in general- I like seeing different products, I’m not particularly brand-loyal, and I’d really love to work there in one of their Hawaiian shirts!

Trader Joe’s just feels like a neighborhood grocer should. It’s not pretentious like Whole Paycheck, but you can still get most items organic and/or without high fructose corn syrup, partially hydrogenated garbage, or artificial colors.

That said, this year is about shopping small- so I truly only bought a few staples: cereal, flour, sugar- I begrudgingly walked past the Mini ice cream cones and blueberry chèvre. Produce, dairy, deli, meats & seafood will be found elsewhere.

I think the bottom line is, small or not, if I don’t feel good about shopping there and the items I purchase, I don’t want to spend our hard-earned money with that business.
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So, come on, there has to be other Trader Joe’s junkies. What are some of your “must-haves?” Who’s heading out for their virgin TJ experience? We’ll help with product suggestions!

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2 thoughts on “Day 23: I caved…

  1. Pingback: Day 91: 3 new favorites | Shop Small 2013

  2. Pingback: Day 121: A HUGE thank you to Trader Joe’s | Shop Small 2013

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